Jul 08

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What can I do about missing inserts in my paper?

What can I do about Missing Coupon Inserts?


Sometimes when I go to buy my “extra” copies of the Sunday paper, some of the papers are missing inserts. Keep reading to find out why this happens and what you can do!


Why are you missing coupon inserts?

Possibility #1: Theft
The first conclusion many come to when missing inserts is theft. Someone stole your coupons!! Unfortunately, sometimes this is the case. Try to avoid purchasing your papers from a machine and go straight to the store. Please remember it is always ILLEGAL to take coupon inserts from a newspaper you did not purchase!

Possibility #2: No insert Sunday
On many national holidays, newspapers carry fewer or no inserts (New Years, Easter, Memorial Day, July 4th, Labor Day, Thanksgiving, and Christmas).

Possibility #3: Limited inserts
Several newspaper companies only have a certain number of inserts and ad circulars available for distribution on any given Sunday. The first priority is to the home delivery customers, and then the various newsstands/stores. If your newsstand newspaper did not have inserts, this may very well be the reason why: there were simply not enough that week to make it to all the stores. Bear in mind, the earlier you head out to buy, the more likely you are to receive all the inserts.

Possibility #4: Newspaper availability
Some smaller newspapers do not carry inserts at all, or only have certain ones available. The latter tends to occur when an area receives RedPlum, Procter & Gamble, or Smart Source in their weekly mail that comes with their store ad flyers. Thus, those newspapers are less likely to carry the mailed inserts.

Actions to take:

  1. Always check my weekly insert previews before purchasing a paper. If there are no inserts scheduled, you can skip the newsstand!
  2. Ask your local paper company which inserts they regularly carry. If they don’t carry Red Plum, you’ll know why it’s always missing! 🙂
  3. If you are missing inserts, contact the newspaper customer service and explain your situation. They are very likely to state Possibility #3 and claim that they do not guarantee inserts in newsstand papers. However, some newspapers may give you a refund or a new paper. When our neighbors stole our paper, the company gave us a credit for extra issues at the end of our subscription time!
  4. Always check your papers before purchasing. I take my papers to the counter of the store and flip through each issue to make sure the inserts I expect are in there. Sometimes you will have to go through several copies to get all the scheduled inserts!
  5. If you’re missing a particular insert, try another company’s paper. Fortunately, I live in an area where we have a couple of paper options. If you do as well, pick up both papers and compare what inserts and coupons are available.
  6. Home delivered papers are the most likely to have their inserts intact. Call around to local papers and ask if they have deals for Sunday only subscriptions and/ or multiple copy plans. We recommend at least one newspaper per person in your household.
  7. If your paper is missing a whole insert or certain regional coupons you were hoping for, you can always use a reputable clipping service to stock up on what you missed! I recommend Coupon Beat – great prices and quick service!


What do you about missing coupon inserts?


Thanks KCL for some of these tips!
Missing Coupon Inserts.
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